April 2007 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Azalea Plantation for being the winner of this month's free hosting site. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Opt-Out Caution

You may be getting more spam BECAUSE you've clicked the opt out link at the bottom of unwanted e-mail messages. "Unsubscribe" (or opt-out) links are required by law, in theory to prevent you from getting more unsolicited e-mail from the sender. In reality, clicking the opt-out tab or link tells spammers your e-mail address is live and ripe to receive more messages from that sender or others who may buy your contact info. What's more, clicking on unsubscribe or opt-out may unleash viruses to infect your computer. So just delete those unwanted messages without opening them.

Using ExtremeTracking

Just about all the sites we create have the ExtremeTracking "hit counter" installed in the lower left corner of the homepage. And we're willing to bet most of our clients only check the tracker to see the number of visitors coming to their site.
 
But the tracker has lots of great information. Let me introduce ya'll to the Referrer Tracking 1 report. There are at least two ways to use these data; who's sending traffic to your site, and, what's your listing look like on other sites.
 
Who's Sending Traffic - Toward the bottom of this report is a section titled "All Website Referrers". This portion of the report shows who are the "heavy hitter" referring sites; what sites send the most traffic to your site. If you're paying to have a listing on a directory and their percentage of referrals to your site makes up less that 1% of the referrals, maybe it's time to terminate your subscription with them and place those advertising dollars on another directory.
 
What's My Listing Look Like - Each of the listings in the "All Website Referrers" is a link (you may click on them and be taken back to where your visitor was before arriving at your site). Since there may be links to your site that were not added by you filling out a form, etc., it's wise to periodically click these links and see what information is shown about your business. Is the phone number correct? Is the e-mail address correct? Do other listings on the referring site have a toll free number (for instance) shown and your listing doesn't? If you find anything that may discourage folks from clicking on your link, send an e-mail to the site owner/webmaster and ask them to correct it.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.