December 2008 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Inn At Indian Creek for being the winner of this month's free hosting site. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Buying Online

Sometimes buying online leads to a problem – the item you expected is not what you received. This will always be a possibility when you cannot see the product prior to purchasing. Items such as CDs, DVDs and books are the same no matter where you buy them, but others may not be so simple. The toy in the picture may look big and turn out to be only a few inches tall, the towels you purchased look completely different in person than they did online, etc. When buying anything of significant value, always check the return policy of the store. Be aware of how long you have to return your products, as well as how much time you have left to buy a replacement gift if necessary.
 
If you run into problems after a purchase and the merchant cannot or will not help, you need to be aware of your options. One of the best ways to resolve an issue is to use your credit card. Some cards will cover items that merchants refuse to take back. This can be invaluable when you are buying without seeing the product in person. In addition, many cover any fraudulent charges if your card number is stolen.

Bounce Rate Can Affect Google Ranking

There are two common definitions for bounce rate. Your Web site's bounce rate is the percentage of visitors seeing only one page, or the percentage of visitors who stay on your site for a small amount of time (only a few seconds).

Bounce rate can help measure the quality of traffic your Web site gets and also help find out where your web pages could be improved.

Google defines bounce rate as, "Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren't relevant to your visitors."

This Google definition indicates Google thinks Web pages having a high bounce rate aren't relevant to Web site visitors. If your Web pages have a high bounce rate for a search term, Google might lower the rankings of your Web site for that search term.

A high bounce rate is usually a sign of a low quality web page. This means your Web page either doesn't offer what a visitor is searching for. You can lower your site's bounce rate by tailoring landing pages to the keywords and ads you run. If your landing pages offer the information searchers are looking for then you will get a lower bounce rate.

Lowering the bounce rate of your Web pages makes it likely you will get more visitors from search engines and get a higher conversion rate.
 
If you'd like us to install Goggle Analytics on your site so you can begin monitoring the bounce rate for your Web page, shoot us an e-mail and we'll get'er done.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.