December 2010 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Motley County Chamber of Commerce for being the winner of this month's free hosting site. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Yahoo! Clues

Yahoo! has released a new Web based tool which offers an interesting and visually appealing way to explore search trends.

Yahoo! Clues provides a way to discover and compare trending information. What makes Clues so interesting is that it provides not just search volume charts, but demographic graphs, maps and even related searches to a demographic group. It makes Google Trends look like an elementary-level Excel spreadsheet in comparison.

Noteworthy features include the ability to compare two terms, a time filter (only for the past one, seven and 30 days) and of course the information categories which delve into gender, income, and location.

An excellent tool pretty much all the way around - particularly the "search flow" data. In the future it would be a good idea for Yahoo to expand beyond 30 days so yearly trends can be identified across Yahoo! Search.

Google Instant Previews

Google Instant Previews, the latest of the search giant's innovations, gives the user the opportunity to see a small preview of an entire Web page before clicking through to the Web site, by clicking on the little magnifying glass next to the search result listing. As you might imagine, this presents some questions and possible concerns about how your homepage looks in Instant Previews. If your homepage don't quite catch the eye of the searcher, will they ever visit your site to begin with?

Does this mean you need to immediately redesign our Web sites? Probably not. First, do a Google search and find your site in the results page. Then click the small magnifying glass icon to the right of your title listing. If your homepage look acceptable you probably don't need to do anything right away. On the other hand, if your homepage looks terrible, you may want to contact us and get in the work queue to have us look at your homepage to see what we can do.

The view folks see in Instant Previews should (even though it's a thumbnail image) still communicate the major elements you want visitors to know about your site.

Following you will find an example of how vastly different Web sites may appear to visitors when using Google Instant Previews. For this test, we chose three accommodation sites from Fredericksburg, TX. All preview images are actual size, as they appear in Google search results.

This site's homepage above is one large Flash animation which is not compatible with Instant Previews.

This site has missing graphics, no name recognition and no text large enough to read.

This site's Instant Preview provides logo recognition, name recognition, town recognition, and the graphics are large enough to be viewed even in a thumbnail version of the homepage.

So the big question is...what does your site look like when view with Google Instant Previews? If your site doesn't present well, and you want to make some changes, let us know and we'll see what we can do.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.