September 2011 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate The Bank Lofts for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Google Gives Extra Credit For Professionally Constructed Sites

We see it all the time. A new client comes to our office with the "same" story - My son/brother/sister/friend is a whiz with a computer and created a Web site for us. The problem is our site can't be found on Google and we're getting no visitors.

Though it looks easy to create a Web site, it's quite a different story if you want to design a professionally looking site that will pass Google's validation criteria...and all Web sites should strive to keep Herr Google happy.

Google has said that valid HTML (Hyper Text Markup Language) code in a Web site is a quality signal and they will give a bit of a boost in the rankings for a professionally designed and created Web site.

Why does validation matter? There are different perspectives on validation—at Google there are different approaches and priorities too—but the Webmaster Team considers validation a baseline quality attribute. It doesn't guarantee accessibility, performance, or maintainability, but it reduces the number of possible issues that could arise and in many cases indicates appropriate use of technology.

What is valid HTML code? Most web pages are written in HTML. As for every language, HTML has its own grammar, vocabulary and syntax, and every document written in HTML is supposed to follow these rules. Like any language, HTML is constantly changing. As HTML has become a relative complex language, it's very easy to make mistakes. HTML code that is not following the official rules is called invalid HTML code.

Why is valid HTML code important? Search engines have to parse the HTML code of your Web site to find the relevant content. If your site's HTML code contains errors, search engines might not be able to find everything on the page. Search engine crawler programs obey the HTML standard. They can only rank your Web site fairly if it is compliant to the HTML standard. If there's a mistake in your Web page code, they might stop crawling your Web site and they might lose what they've collected so far because of the error.
Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason if your Web page cannot be found in search engines. If you don't close some tags properly, or if some important tags are missing, search engines might ignore the complete content of that page.

Valid HTML code makes it easier for search engine spiders to index your site. Checking the HTML code of your Web pages only takes a few minutes but it will have a major impact on the accessibility of your Web pages. If your site is older than three years, we'd advise you to contact us and check your site for HTML validity.

TempAlias

Ever wanted to sign up for any kind of online service or community without providing your real e-mail address, for example because you don't want to get spammed? Tempalias helps you out by providing temporary, anonymous e-mail addresses, also called "aliases". Any message sent to the tempalias address will be forwarded anonymously to your real e-mail address. You can set a maximum number of days or messages for which the tempalias will be valid. When either limit has been reached, your temporary address will automatically be deleted.

No registration, no cost and no ads. Unlike other, similar services out there, tempalias doesn't require you to create an account or provide any personal information (other than your real e-mail address, of course). Also, the service is completely cost and advertisement free.

Old Article Worth Seeing Again

Wording Of Links INTO Your Site Critical - Google puts a lot of weight on one element of their ranking algorithm; Link Popularity (the number of links INTO your site from other Web sites). But not all links INTO your site are counted. Not only must they be from an industry related site, but now Google has decided it's essential there be some correlation between what YOU say your site is about, and what OTHERS say your site is about. Google does this by analyzing the words in the Link Title on all links pointing to your site. Bottom line here is - if a keyword phrase does NOT appear on links to your site, you're not going to rank well for that phrase!

For many established sites, this is the main reason they might have experienced a noticeable decline in rankings in the last few months. Most older sites will have a majority of incoming links based on their business name, and NOT on their activities / products / services / location etc.
An example may help. A link from another site to an accommodations site called Der Stall will receive no credit if the inbound Link Title says "Der Stall". For Google to give them Link Popularity credit, their inbound Link Title should say "Der Stall Bed and Breakfast" or even "gooderer"..."Der Stall Bed and Breakfast Fredericksburg TX".

Check who is linked into your site by entering "link:YOURDOMAINNAME" into Google's search block. If you find a link into your site that doesn't also include the industry you're in, send the site owner an e-mail and ask to have your link edited.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Ledgestone Farms - Family owned Spice Company located in Texas Hill Country. Known for original, creative seasoning blends, rubs and BBQ sauces for meats, vegetables, salads and popcorn. Award winning chili seasoning.

  • John of God Healing Journeys - Authorized John of God healing guides who lived in Abadiania for two years and can help with a journey to John of God in Brazil. Merri Lu author of The Guidebook to John of God.