May 2012 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate CC Predator Calls for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Google Decreasing Ranking For Spammy Sites

Google made an announcement showing two examples of content it considers spammy. The first example is a page stuffed with hundreds of keywords in a comma separated list. This was a tactic used 10 or 15 years ago and we still hear webmasters professing that this tactic works wonders for your ranking on Google. Google doesn’t want that type of page in the search results.

The second example given by Google is a page that has normal text. However, the text contains keyword optimized links that are totally unrelated to the surrounding text. This is the tactic MainStreet Host uses and is probably one main reason our clients using this service have seen disastrous results in their site's ranking on Google.

Other things Google considers spam are linking schemes, misleading redirected pages or purposefully created duplicate content.

Many people confuse search engine optimization (SEO) with spamming. Spamming and SEO are two totally different entities. Google’s latest announcement also contains a statement about what they refer to as “white hat” SEO:

"Effective search engine optimization can make a site easier to crawl and make individual pages more accessible and easier to find. 'White hat' search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines."

Google released two algorithm updates in April. If you've noticed your site's ranking nose dive, let us know and we'll review your site for spammy content or low quality Web pages. If you think your Web site was flagged by mistake, we can inform Google.

Though pressured by a few of our clients in the past to use "black hat" techniques to fool Google into giving their site unwarranted ranking, we only use white-hat SEO methods so Google doesn't penalize your Web site.

Visits From Mobile Devices Increasing

We're continuing to see large increases each quarter in the number of visitors using mobile devices. One of our clients saw the number of visitors using a mobile device go from 1393 last quarter to 1689 this current quarter. But that doesn't mean every site needs specially designed mobile pages.

If you are in an industry where a visitor may be passing through town or staying only for a day or two (accommodations, restaurants, etc.) you will more than likely benefit from having mobile pages added to your site.

Conversely, if your site is in the electrical, plumbing, or trades we've seen little activity from visitors using a mobile device.

We've been typically creating about three or four mobile pages for the sites we've already done. A homepage, rooms page, and a rates and policies page are typical mobile pages we're adding to our accommodation client's sites. We're charging $50/page so adding mobile pages to your site is typically not a very costly venture.

Let us know if you'd like to add specially designed pages for visitors using a mobile device.

Old Article Worth Seeing Again

Every e-mail message passes through a number of servers before it reaches you, and all along the way its text is vulnerable to snooping. Send. 2.0 (free) safeguards your sensitive e-mail using high-powered encryption. Snoops just can't break the seal. So if you ever need to send a password or other sensitive information, you may want to use the free Send feature. There's even an add-on for Outlook that makes Send available right from Outlook.

Getting started is simple. The Send Technology homepage features a Web form to enter your e-mail address, recipients, subject, attachments, and message text. If you don't already have a free Send account you'll be invited to create one upon entering your e-mail address. The account-creation process requires an activation code that's delivered via email. This prevents malefactors from setting up a Send account in your name.

Your e-mail messages and attachments don't get delivered directly to the recipient's inbox. In their place comes notification a secure message is available. The link to view the secure message has the decryption key for your particular message embedded in it.

On the first visit, each recipient will need to set up a free Send account. The process is quick and simple. It doesn't even include the activation code step required when you set up an account manually. Once logged in the recipient can view the message, download any attachments, or send a secure reply. And of course each recipient can use that new free account to send more secure messages.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Silver Agave Arabians - Arabian horses in the Texas Hill Country, family pet to show horse. Polish, Crabbet and Egyptian bloodlines include, Gdansk, Cognac, Bandos, Ferzon, True Colours, RDM Maar Hala and Abraxas Moonstruck.

  • Spinelli's Library and Country Inn - Spinelli's Library & Country Inn in Boerne, TX is the perfect place for your special event, weddings, party, or wedding rehearsal dinner.