October 2012 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Crenwelge Ranch for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Has Google's Latest Ranking Algorithm Change?

During the summer Google made a number of changes to their ranking algorithm with the largest alterations having the code names of Panda and Penguin. We've seen a number of our client's sites adversely affected by these ranking changes. So far we've seen the greatest losses to our client's sites that haven't changed in the last five years or so.

Five years ago we could get our client's site a bump in the search engine rankings by slightly over emphasizing keyword phrases in the verbiage on their site. We try and only use "white hat" techniques that Google considers acceptable. But Google has wised up to that and is scrutinizing the verbiage on sites closely now. There no longer seems to be a  magic wand, or secret formula, or for that matter special set of rules you should follow to have your site appear in the top unpaid Google search results. In fact, do too much search engine optimization and your site could get tagged as “over optimized” and be dropped back as much as 50 pages in the Google's search results listing.

If you've noticed your site has dropped in the rankings lately, it may be time for use to take a look at the verbiage on your site and tone-down some of the keyword phrases that form the theme for your site. In this new world of post Panda and Penguin algorithm changes, it is readable natural content that Google wants; no keyword dense content, no heavy use of keyword phrases in the heading and subheading tags, and certainly no aggressive link building strategies.

The bottom line is what used to work to get organic (non-paid) search placement simply may no longer work. Contact us and we'll take a look at your site and see if we can spot some changes that would result in a more favorable ranking for your site.

Another Look At What Google+ and +1

Google+ is Google's social network platform and usually shows on a site as a button (see graphic on right). It's not like Facebook but more like Facebook and Twitter combined. But since we're talking about a network created by Google, it is much more important than any of the social networks we know.

It might not be too important to you and your friends, but it is important to your site's ranking on Google. Consider Google+ more like a voting and popularity network but with one important distinction - it belongs to Google. Anything you do on Google+ will most certainly impact your site’s free ranking placement and Web popularity. Google stated that it will be showing social results from your Google+ network in their Google.com personalized search results.

What this means is that for people and businesses embracing Google+ and start building their network now, there will most likely be additional benefits for their site's updates and links. This activity will be shown in your own personal and expanded network’s search/social results.

+1′s are Google’s version of voting for sites that have valuable content. If you find the content on a page beneficial, you may "vote" for it using a +1. What is crucial to understand is that a +1 is tied to your Google+ activity. These +1 votes will impact your site's visibility and ranking on Google.

We've been installing both these buttons on our client's site when requested. Admittedly, many of our clients find it confusing and don't fully understand the value of having these buttons. When you have the time, check this site for the Owner's Manual on this topic.

Old Article Worth Seeing Again

Get Your Google Places Listing Found

1. Be Consistent in Your Address and Phone Number - When Google's bot visits your site, it reads "123 Austin Street" as something different than "123 Austin St." It's best to use the post office's official listing.

2. Use a Local Phone Number - Show your local number as your primary phone and show the toll-free number as an additional one. Remember, Google is trying to show "local" results and using your local number with a local area code helps.

3. Get Consistent in How You List Your Company Name - If your company name is "Romantic Bed and Breakfast" don't show "Romantic Bed and Breakfast" in one place, then in another place put "Romantic B&B". Just like with addresses and phone numbers, the search engines may think those are two different companies.

4. Fill in Your Web site's URL - Lots of persons miss this all the time. And if your site shows as www.yoursite.com/, don't list it in your Places page as www.yoursite.com . That tiny difference can be a problem.

5. Post Reviews - Posting reviews from happy customers is one of the most powerful things you can do to get your "Places" page ranked well. Encourage your customers to find your Places page and then write a review. Reviews on your Places page are particularly important in pushing it to the top of the search results, which gets you more clicks. Plus, it helps build credibility so you get more clicks to your site.

6. Get Citations - Citations are mentions of your site in other places and directories, such as Superpages.com, Yelp, Citysearch, your Chamber of Commerce listing, and other directory-type places you ought to get yourself listed in. Every time you get listed some place and get a citation, you beef up your importance with Google, which helps your site attain a higher rankings.

7. Post Photographs and Videos - Pictures and videos are appealing to your visitors and Google loves them. So take full advantage of the ability to post them on your Places page. It's just as important there as it is on your Web site.

The above suggestion can be done by anyone, even people without a lot of technical knowledge. Of course, you can outsource the task to HUEY Productions to save you time.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • BE's Bed and Breakfast; Eclectica - Relaxing, romantic - BE's B&B ECLECTICA, a Fredericksburg, Texas B&B, minutes from Main Street shops and restaurants, provides travelers luxuriant settings and fine breakfast dining - happy memories and a satisfied mind.