August 2013 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Gillespie County Fair for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Held For Ransom

You should be alerted that a particularly effective scam is growing by leaps and bounds recently. It's not new, but it's bursting into mainline cybercrime these last few weeks. The scam takes over the full screen of the PC, stating that the FBI has locked that PC until a fine is paid. The PC may look locked down, but it was a cybercriminal who did that, not the Feds. On the KnowBe4 Blog is a picture how this scam screen looks: 

What to do: Do NOT PAY, this is malware on the PC. Treat it like malware and clean your system. The bad guys have found this is a scam that works really well for them. Scared PC users are often willing to pay hundreds of dollars to avoid getting in hot water with the FBI. More than $5 million per year is extorted this way from victims. Below is a video link from security company Symantec on how to remove this malware for free: 

New Fredericksburg Chamber Logo Available

The new "Proud Member of the Fredericksburg Chamber of Commerce" logo is now available for display on all members' Web sites. Simply contact us and we'll get the new logo posted on your site.

Old Article Worth Seeing Again

Is Your Site Discouraging Mobile Visitors?

With mobile device usage skyrocketing, a mobile-friendly Web pages are practically essential. A mobile site means your customers can access information on the go, wherever they may be. It also means they’ll be more likely to share your site with friends, since they’ll be able to pull it up and show it to others, even when not at a computer.

Smaller screens, unfamiliar interfaces and slower load times are but a few of the obstacles facing mobile device users. A study revealed that 23 percent of mobile users have cursed at their devices while making a purchase; 11 percent have screamed at their devices and 4 percent of mobile shoppers have actually thrown their devices when things didn’t go as planned.

The time hasn't yet arrived where we suggest shutting down your Web site and jumping into mobile 100 percent. But it is time for providing visitors with multichannel engagement — testing the waters to find ways of augmenting sales and reservations through mobile. Augmenting sales through the mobile channel rather than relying on sales directly from mobile shoppers is the best approach to take in the current environment.

Most of today’s smartphone and tablet users rely on their devices for searching, browsing and gathering information, and not necessarily making purchases. Mobile consumerism is still very much a work in progress, but the convenience of finding a business’ Web pages while stuck in traffic or in line at the bank is a significant draw for users.

Mobile customers may not intend on making purchases directly from their smartphones, but they will very likely want to research products, compare prices or simply find a brick-and mortar establishment. You've got to make the process easy for them, or they will move to the next option without hesitation.

If your site doesn't have the basic information mobile users are looking for rendered on specifically designed mobile pages, we suggest getting in touch with us and discussing what it would take to make your current Web site interact better with visitors using mobile devices.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Class A Rentals & Sales - Is an equipment, tool, party rental business since 1998 in Fredericksburg and Llano, Texas. They rent quality equipment at competitive rates and deliver to you.

  • Serenity Farmhouse Inn & Resort - The perfect Texas Hill Country bed and breakfast resort offering lodging, massages, and the perfect wedding venue in Wimberley, TX.

  • Jenschke Orchards Bed and Breakfast - A luxurious private cabin with Jacuzzi on Wine Road 290 near Fredericksburg, next to Trade Days, and around the corner from Luckenbach.