June 2013 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate Friedhelm's Bavarian Inn for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Visitor Duration

Google uses the length of stay for visitors to a site in determining the quality of a search result. Let's take a look at how links to other Web sites can have a positive influence on the rankings of your site's Web pages on Google.

What is visitor duration?

It's when a user clicks on a result and remains on the found Web site for a longer time. A short duration occurs if a user clicks on a result and quickly returns to the search results page to click on another page. Long visitor durations are an indicator for good search results. Short visitor duration indicates the user was not satisfied with the Web page. All things being equal between two sites, the site that keeps a visitor for a longer time (duration) will be ranked higher.

How do you get longer visitor duration?

If you make sure your Web site visitors do not return to the search results, your Web page will count as a good page in Google's search results. You can attempt to make sure your Web site visitors don't go back to Google by doing the following:

  1. Offer your Web site visitors exactly what they want. Try to anticipate what questions the visitor wants answered when they arrive at your site. Then make sure the answer, or at least a path to the answer is visible on the opening screen. If you're a bed and breakfast with a Jacuzzi and you think visitors may be looking for  lodging with a Jacuzzi, make sure there is easily seen verbiage about the Jacuzzi or a picture of the Jacuzzi. If you offer the solution to the visitor's query, the visitor won't go back to Google.

  2. Have links to related Web sites, maybe as part of the verbiage on your homepage. By linking to other Web sites, you can create increased visitor duration for your site. If your site's visitors don't find what they're looking they can click the links to other Web sites offering further information about a particular topic. Linking to other Web sites is not a sign of bad page content. Sooner or later, users will leave your site anyway so offering links to industry related content will keep them from going back to Google. Of course, you shouldn't link to random non-industry related Web sites. Link to other Web sites that help to satisfy the user's query. Doing this will help you increase visitor duration and your Web site may earn more backlinks. Both will have a positive impact on your site's Google rankings.

Four Elements Influencing Visitor Trust

One of the big hurdles the Internet has is trust - can I have faith the site I'm visiting. There are several elements influencing the trust factor of a Web site. These elements may sound basic, but we build and maintain all our client sites with these factors in mind.

  1. Your Web site should load quickly. Web surfers are very impatient people. If they don't get what they want within a few seconds, many of them will leave your site before you have a chance to "strut your stuff." We try and insure this by hosting your site on a reliable and fast Web server. We also use such professional tactics as external CSS files, external JavaScript files and as few large images as possible on your pages.

  2. Your Web site must have its own domain name if you want to build a reputable online business. Since most folks won't buy/consummate a reservation from a Web site with a domain name like mightbeascam.freewebsite.com, we coach our clients on the best domain name for their business.

  3. Your site must have a professional design. From time to time we gain a new client and inherit a Web site that looks like the private project of a 13-year-old. It's crucial that your Web site has a professional design because your site, in many cases, is the first impression a potential customer gets of your business. Professional design is also one of the heavily weighted elements in the Google ranking algorithm and the reason why you rarely see unprofessional sites at the top of Google search results.

  4. Your site should be tested with different Web browsers. Something that looks great in Firefox might look horrible in MS Internet Explorer. Something that looks great in MS Internet Explorer 10 can look completely different in MS Internet Explorer 6 (a Web browser still used by a large number of people). We test your site design with different browsers: Firefox, Chrome and several versions of MS Internet Explorer before publishing it to the Internet. Unfortunately it's nearly certain there will be some unexpected design changes in one of the browsers. We go back and fix the irregularity before going "live" with your site.

Old Article Worth Seeing Again

Tips For Using Testimonials

Testimonials are often the impetus that pushes those on the fence to commit to a reservation or sale on your site. You should be using testimonials to support portions of the verbiage on your site.

An excellent article on how to properly use testimonials on your site and on social media sites is located HERE.

New Sites Joining Us Or Completed Recently

Help these folks by visiting their site. All ya'll will remember how hard it is to get those initial "hits" so the search engines notice your site. So take a minute and visit their site.

  • Berniard Ranch - Texas trophy white-tailed hunting at its best in Junction, TX which is conveniently located from San Antonio, TX and Austin, TX.