May 2013 Newsletter

In This Issue:

Random Free Hosting Site

We'd like to congratulate  for being the winner of this month's free site hosting. At the beginning of each month we will call up our own site's homepage. Whomever's site is the featured site when the page loads will get FREE hosting of one domain for one month. It's just our way of saying thank you.

Are You Tracking Your Yelp Reviews?

More and more folks are searching for businesses on Yelp or checking Yelp for reviews of a business before deciding to use the services of that business. Think of it as the mobile version of Angie's List. We're still finding clients of ours that are not checking this valuable asset to see what's being said about their business. Here are some "must do" items you should do on Yelp.

  • Claim and optimize your listings on Yelp. To do this, start with searching for your business and then claiming it as the owner. Then make sure you fill in all the information you can about hours of operations, credit cards accepted, etc.

  • Create a special offer in Yelp to encourage visitors to visit your Web site.

  • Encourage visitors to your Web site and business location to write a review on Yelp. Good reviews on Yelp not only help draw visitors to your business, but it also helps in raising your businesses ranking on the major search engines.

Why Has My Site Traffic Decreased?

Maybe over the past few weeks, or even months you’ve been watching traffic numbers (visitors) decline, despite not having changed much of anything on your site. Before you perform some kind of search result audit for your various keywords that will show you where you’re currently ranking on Google and its competitors it may be helpful to know what you should be looking for. Below find the three most likely reasons you’ve been seeing your Web site traffic decrease:

  • New Competition - When many Web site owners have an issue like declining visitor traffic, their first reaction is to wonder what THEY'VE done incorrectly and what THEY should do to fix it. Rarely do they consider the possibility of a new Web site (or sites) that have moved into their niche and are luring away some of their traffic by offering comparable products or content. This is one reason why you should periodically conduct a search audit to see if any competitors have come into play.

  • Out of Date Content - Over time, much of your content will become dated, and its value will begin to decrease. One way to tell if your content isn’t as enticing to searchers as it used to be is to monitor that page’s analytics using Google Analytics. If some page used to get a consistently high traffic but now gets fewer and fewer, it may indicate the page content is decreasing in value. One method for correcting this situation may be to create a new, updated version of that content, and then to link to the new page from the old page.

  • Shifts in Ranking Algorithm Values - Occasionally, Google and the other major search engines alter their ranking algorithms to give more weight to certain types of content for specific key word phrases. When that happens, images, videos, or other content that is slightly different from standard Web pages may be given prominence over your site, which may have an effect on how much traffic you get from that search engine. If you notice that Google, for instance, seems to favor certain types of content for one of your keyword phrases or targeted search terms, maybe you should consider making a video or "hobo-cam" the next time you consider writing a blog post about a that topic.